Ministry of Plenty
Alive Brewing Co
Convinced craft beer lovers should live in a state of perpetual hoppiness, Alive Brewing called out to a dystopian future where the Ministry of Plenty presides over all things beer. A revelation was revealed: “Embrace the hot side and make it plenty”.
In the grand scheme of craft beers, dry hopping has become overwhelmingly popular to boost hop aromas. However, this technique alone tends to create a fleeting sense of pleasure on the nose and rapidly diminishing flavour in the mouth. The Ministry of Plenty has called out this popular technique and instead guided us to infuse hop flavours in a persistent manner – through the hot side by adding hops in the kettle when boiling wort / unfermented beer.
The result is an uncompromising beer. Earthy, citrus flavours supported by malty undertones and rounded off with a pleasing bitterness on the finish. The Ministry of Plenty has spoken.
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